Shaping the future of

modern sport

Connecting brands to sport, culture and the next generation of fans

Where

SPORT

CULTURE & CAPITAL

CONVERGE

Advising athletes, teams, brands and investors at the elite level of sports and entertainment.

The Business of Sport

Sport is no longer just entertainment.

It is access, identity and capital.


Women’s

1.2bn

Estimated Women’s sports fans globally by 2028

<10%

Of capital allocated to women’s sport


90%

Overall

Of UHNWI engage with sports

$20B+

Global sports hospitality market

5–7x

More spent beyond the ticket

Connecting global brands with the most valuable platforms in sport

Working with rights holders, investors and operators shaping women’s sport

Backing and building the next generation of sports properties and platforms

Partnering with athletes to build their brand and long-term commercial value


Across sports, culture and global brands. Our team has worked with:

Leagues and Organizations: Major League Soccer · National Basketball Association · IOC · FIFA · Longines Global Champions Tour · Global Champions League
Clubs: Real Madrid CF · Chelsea FC · AC Milan · FC Bayern Munich · Olympique de Marseille · New Zealand All Blacks
Global Sports and Culture: adidas · Diesel · Lacoste
Luxury and Hospitality: Hermès · Chopard · Longines · Richard Mille · Mandarin Oriental · Pernod Ricard · UBS
Automotive and Aviation: BMW · Aston Martin · McLaren · Rolls-Royce · Bugatti · Ferrari · Airbus · Dassault · Gulfstream · Boeing